DATA PROCESSING and CLEANING
Address Enhancement
Correct address information is essential to a marketing campaign. Accurate address details, not only improves the quality of your data but boosts customer and prospect relations by addressing them correctly.
Cleaning your address data increases the delivery rate to the exact individual in turn reducing the number of returned or undelivered items and reduces a customer's sensitivity to junk mail, overall making a campaign much more cost effective.
Marketing List can update addresses that have missing address details, none or missing postcodes by using address matching software that compares your data against the very latest Royal Mail's Postcode Address File (PAF).
The Postcode Address File (PAF) is the most up-to-date and complete address database in the UK, containing over 28 million addresses. PAF is an invaluable tool for creating and maintaining mailing lists and databases.
Address Restructuring and File Merge
Address details can appear in numerous formats and layouts that can sometimes be awkward and clumsy to work with.
Marketing List have the ability to restructure address information into manageable address layouts of your preferred choice. This restructuring makes data easier to view and edit with address details located within correct columns and fields creating a professional look to your database.
File merge processing is used to standardise multiple files in different layouts and formats, purchased from different sources. This brings together the separate files into one unique net file. Relational de-duplication processing will also ensure there are no duplicates once the files have been restructured.
Name Appending and Enhancement
Missing names in a database can make any marketing or customer focused activity almost impossible. Sending correspondence addressed to ‘The Occupier' is proved to have a dramatic effect on any consumer related campaign. It is as bad as having an incorrect or misspelt name on an item of mail or correspondence.
Names are critical when it comes to adding additional information to your data, for example appending a telephone number. Telephone Number appending requires a search by Name and Address, therefore missing names makes any telephone campaign unworkable.
Marketing List ‘Name Appending Service' provides the solution to this by adding names to addresses extracted from our Consumer List.
