CONSUMER PROFILED DATA

Marketing List have numerous profiling systems available that identify demographics of individuals, for example:

- Factual Age
- Income
- Family Make-Up
- Year of Residency
- Gender
- Affluence (Rich/Average)
- Council Tax Bands

These techniques can be applied to filter out any unwanted characteristics to help increase the success rate of any marketing campaign. The above are a sample of the most common attributes selected; there are many other selections that can be made to build the Marketing List that you require!

Profile segments overlayed onto Marketing List are built from the UK's most accurate lifestyle databases, combined with statistics derived from the Census and optimised on genuine consumer behaviour. Coupled together with Marketing List head of household data, household level profiling is incredibly predictive.