SUPPRESSION SERVICE SCREENING

Suppression Screening utilises, renowned industry sources instrumental in helping direct marketers clean-up their consumer lists by removing obsolete or unwanted names and addresses.

Deceased Screening
Prevent marketing to the recently bereaved!

In the UK, around 600,000 people die each year. Independent estimates suggest that, on average, around 170,000 mailings are delivered every day - all addressed to people who are now dead. The largest number of complaints received by the Data Protection Registrar are for mailings sent to the deceased.

The largest and most comprehensive source of both recent and historic data currently available with nearly 5 million deceased individuals. Over 40,000 records are collected each month from various sources including; leading funeral providers, insurance companies, goverment and probate records, ensuring the best possible coverage of deaths in the UK.

Mortality screening allows you to remove deceased individuals from your consumer lists and avoid unnecessary wastage of marketing resources, as well as preventing unnecessary distress for the bereaved.

Gone Away Screening
In the UK 3.25 million people move house every year - up to 7,000 every day!

The GAS file holds over 26 million records, containing information on individuals who have moved location since 1992. GAS represents the most accurate, up to date and widely used suppression file for identifying non-assumed gone aways.

It is imperative that companies reflect these changes within their consumer lists. Failure to do so will cost them unnecessarily in packs and postage as well as having a seriously negative impact on the environment.

The file not only contains those individuals that have moved house but also includes approximately 86 percent of deaths in the UK, however the file does not allow for the unique identification of deceased and movers.

Movers Screening
Trace customers who have moved home and acquire their new address details.

People move all the time. And if your data doesn't move with them it'll soon be out of date. With National Change of Address, Marketing List can suppress and delete addresses that your customers have since left. With clean and up to date consumer data you can keep in contact with your existing and intended recipients improving ROI and communication.

The NCOA file is sourced from the Royal Mail. The file is built through the capture of detailed information from customers who register their move with Royal Mail and their Redirections service. And because Redirections is updated monthly, you'll always be sure of the very latest customer data.