PREFERENCE SERVICE SCREENING

An unwanted call or mailing is at best a waste of time and money and at worst can alienate the recipient.

MPS Screening
The Mailing Preference Service was introduced to support the consumer's right to choose the mail they wished to receive.

As responsible professionals, Direct Mail companies don't want to upset anyone or waste time sending marketing messages that are not welcome. Equally true, they want to be careful not to waste valuable paper and postage.

It's use is a condition of the Direct Marketing Association's Code of Practice and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority.

All mailers should ensure that their non customer mailing lists are screened against the Mailing Preference File.

TPS Screening
On 1st May, 1999 the previously voluntary code of practice was enshrined in law. The Telephone Preference Service now make it illegal to make a direct marketing call to a consumer, sole trader or (except in Scotland) a partnership that registered with the scheme more than 28 days previously.

The Information Commissioners Office (ICO) will enforce the law and the potential penalties are severe. Both the 28 day rule and availability of daily updates dictate that telephone numbers must be screened, at the very least, every 28 days and against the current version of the TPS file.

We match your telephone numbers against the TPS file flagging those numbers that have subscribed to the scheme. This is a fast and efficient service that will keep your campaign trouble free.